Global Report on Women in Tourism 2010

 A Joint Report by UNWTO and UN Women 

The Global Report on Women in Tourism 2010 is the first concrete output of the UNWTO-UN Women collaboration. This represents a first attempt to map the participation of women in tourism worldwide, with a particular focus on developing  countries. 

The report was launched at ITB Berlin in March 2011

Key Findings of the Report are available in English and Spanish.


Summary of Findings

The Global Report identifies where tourism can provide opportunities for income generation and economic empowerment for women, as well as current barriers to women’s success. The Report is divided into five thematic strands – Employment, Entrepreneurship, Education, Leadership and Community - and is based predominantly on ILO data for the Caribbean, Latin America, Asia, Africa and Oceania.

Key findings include:
1. Women make up a large proportion of the formal tourism workforce
2. Women are well represented in service and clerical level jobs but poorly represented at professional levels
3. Women in tourism are typically earning 10% to 15% less than their male counterparts
4. The tourism sector has almost twice as many women employers as other sectors
5. One in five tourism ministers worldwide are women
6. Women make up a much higher proportion of own-account workers in tourism than in other sectors
7. A large amount of unpaid work is being carried out by women in family tourism businesses

In terms of Employment, the report finds that women are well represented but tend to be working at a service or clerical rather than professional or decision-making level.

In Entrepreneurship, it found that women are almost twice as likely to be employers in the tourism industry than in other sectors, and often employ more women than men.

The results for Education are less promising – there are proportionally fewer women graduates in services than in other fields.

Tourism offers the potential for women’s Leadership. However, women still only represent one fifth of all tourism ministers and tourism board chairs.

While tourism often contributes to Community development and provides opportunities for women’s self-employment, the report finds that women are contributing a large amount of unpaid work in tourism family businesses, especially when compared to other sectors.

The Report offers a number of basic recommendations for key stakeholders in tourism and gender issues. These are organised both by thematic area and by stakeholder in order to present clear guidelines for a broad range of actors from the public and private sector.

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